As reported today at deadline.com:

Motion Picture Academy Creates New Honor To Celebrate Theaters And The Moviegoing Experience

Oscar adds a new honor, not for moviemakers, but rather the theaters that show their films. Well, it is not exactly an Oscar, but rather a new honor that “celebrates” moviegoing and the great tradition of the theatrical experience. The Academy of Motion Picture Arts and Sciences today announced…

I responded/comment -  As a drive-in theater owner/operator I am disappointed that Drive-in Theaters are not eligible for recognition. Since 1947 our theaters have attracted large numbers of loyal customers, and delivered substantial income to our partners in Motion Picture Production and Distribution.